I can help improve business performance in marketing, sales, and operations. With regard to marketing, I have broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. In terms of operations, my expertise lies in process improvement, sales and customer management, automation, and metrics. My strengths like in gathering and using data/information wisely to expend energy and resources only on those activities that lead to results.
As a former marketing professor and active brand manager, I enjoy discovering new and effective ways to compete in the evolving marketplace - especially finding simple and cost-effective ways to stand out from the competition. Customer engagement and satisfaction is key to any business and it starts with setting the right expectations through marketing.
Throughout most of my career I have been involved with technology and software marketing, but have wide interests and experience in other domains as well. In the end, all customers are people and well, people are people.
Ph.D. Advertising - University of Texas at Austin