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Your Brand Brainstorming Worksheet

Brainstorming brand ideas is an essential step to developing a unique brand that truly reflects your business. Use this downloadable worksheet to record your ideas. Read more


Developing the Right Product Mix for Your Small Business

November 19, 2015

There are several key steps that small business owners need to consider when developing a new product, such as evaluating whether or not a product is right for their brand, providing employees with the right training, and anticipating what’s to come in the future.


6 Keys to Building Your Own Brand

Many small business owners, startup entrepreneurs and self-employed professionals don’t think of themselves as a “brand.” But it’s not a term that applies only to products you see Read more